FAQ

Some frequently used terms

Ad Copy/Script/Talking Points - text provided by the advertiser as a guide for their ad.

Aircheck - a clip of an ad read used to verify that the spot has been recorded and gone live in a podcast episode as scheduled. Once uploaded, these clips are available for advertisers to listen to and provide feedback on when necessary.

Announcer-Read Ad - ads recorded by a voice actor, talent, or someone not associated with the podcast.

Call To Action (CTA) - the part of your ad copy directing listeners to act on an offer.

Dynamic Ad - An audio ad that is served via Dynamic Ad Insertion (DAI), targeting a podcast's full catalog within an estimated 7-day or 30-day flight window.

Embedded Ad - An ad that is served via Dynamic Ad Insertion (DAI), targeting a specific episode within a 30-day flight window or until the impression goal is met.

Host-Read Ad - ads recorded by the podcast show host(s).

Integrated Ad - An ad that is integrated (baked-in) into the audio/video file and will remain for a minimum of 12 months.

Makegood - a free ad to compensate for a purchased spot that failed to meet contractual requirements.

Mid-roll - an ad that falls around the halfway point or between 40%-70% of a podcast episode.

Personal Experience - a first-person endorsement of a product or service.

Pre-Produced Ad - ads recorded before or after the episode is recorded that hit on specific requirements the creator and advertiser have agreed upon.

Pre-roll - an ad that falls within the first 10 minutes of an episode.

Post-roll - an ad that falls within the last minutes 10 minutes, or the very end of an episode.

Promo Code - a custom code in your CTA that gives listeners a special offer and helps advertisers track how many listeners take advantage. Ex: Use promo code SEGMENTS for $10 off your purchase.

Talent-Read Ad - An ad voiced by talent from an existing podcast, but who is not featured in the specific podcast where the ad is inserted.

Vanity URL - the custom url in your CTA that gives listeners a special offer and helps advertisers track how many listeners take advantage. Ex: Head to gumball.fm/SEGMENTS to join today.