podcasters

Getting Started with Gumball

Import Your Show

Last updated 9/24/2020

You've just been approved to join Gumball which means it's time to import your show(s) to the platform in three easy steps by clicking Add a Show.

1. Find Show

Get started by searching for your podcast's name, or entering the RSS feed or iTunes link in the search bar. This allows Gumball to populate some preliminary info into your profile (title, description, categories, etc). All of this info will be editable in your settings and you can find out more about how to Set Up Your Show below. 

Once you've found your show, check to confirm that you're authorized to sell ads on the show and will be able to verify with your onboarding contact that it gets more than 10,000 downloads per episode.

2. Setup Schedule

Next you'll need to set up your schedule. Gumball requires shows to be on a regular release schedule so that advertisers can purchase future episodes reliably. Using your RSS feed, Gumball automatically pre-fills this with our best guess of your release schedule, but please adjust to make it as accurate as possible. If yours doesn't quite meet these settings, please reach out to your onboarding contact. 

In this example, If I Were You releases one episode a week on Mondays.

3. Ad Placements

Finally, you'll need to configure your ad placements by choosing the types of ads you want to make available to advertisers. 

We've set a temporary placeholder by pre-populating a typical ad schedule of one, minute-long embedded pre-roll ad and two, minute-long embedded mid-roll ads. This means that for each episode of your show that airs, you can insert up to one embedded pre-roll and two embedded mid-rolls that are a minimum of one minute each.

To reconfigure to match your ad schedule, we recommend canceling the pre-configured ads and starting from a blank slate.

To add your own ad slots, click the drop-downs to find your preferred ad type--Embedded or Dynamic Pre-roll, Mid-roll, and Post-rolls. To learn more about these ad types, head to our Glossary!

Then, select your typical ad length: a minimum 15 second, 30 second, or minute long ad.

Once you've configured your first ad placement, click the + Add button to have it show up in the schedule.

Continue adding spots as needed until you've correctly configured a typical episode's ad availability. In the If I Were You example above, the show sells a max of one dynamically inserted, minute-long pre-roll and two dynamically inserted, minute-long mid-rolls per episode. Only add as many spots as you're willing to run in a single episode.

If you have any questions about this process, reach out to your onboarding contact for assistance, otherwise, if you're ready to confirm your show click Continue. You'll be sent to your show's Settings page to confirm the information is correct. Check out this article on how to Set Up Your Show.

 

Set Up Your Show

Last updated 9/24/2020

Congrats and thanks for joining Gumball! We're excited to help start selling your show. In order to make sure we can match you with great brands, you'll need to update your Settings page and make sure all your show's info is correct. These sections can be edited again at any time!

General

  • Show Title: This will auto-populate based on your RSS feed.
  • Description: This will auto-populate based on your RSS feed, but feel free to add any additional info that would be useful to advertisers browsing your show.
  • Default Promo Code: This will default as a hyphenated phrase (like MY-LITTLE-TEST-SHOW for the example above), but update this with the promo code that you'd like advertisers to use for your show. Some examples of show codes are MIGHTY for High & Mighty, IFIWEREYOU for If I Were You, and WHM for We Hate Movies.
  • Categories: This will auto-populate based on your RSS feed, but fill this out with up to 3 best-fitting categories to help advertisers find good matches for their product.
  • Audience Demographics
    • Age Ranges: Check up to four of these boxes based on what you know to be your audience's age demo. An easy place to pull this information from is Spotify's Podcaster Dashboard.
    • Gender Balance: Adjust this slider based on what you know to be your audience's gender balance. Note that the slider moves in increments of 10. An easy place to pull this information from is Spotify's Podcaster Dashboard.
    • If this is a brand new show, take your best guess! These can be easily adjusted as the show acquires an audience. 

Social

  • Website URL: This will auto-populate based on your RSS feed.
  • iTunes ID: Add your Apple Podcasts link.
  • Spotify ID: Add your Spotify link.
  • Facebook, Instagram & Twitter: Add your show's social media links, if applicable!

Ad Placements

Based on your selections during the sign-up process, these are the ad placements currently for sale in every episode of your show. If you need to update any of the information here (ad type, your default cpm, impressions sold, etc.), please contact us. Keeping your impressions as up to date as possible is particularly important and will help ensure your ads perform well.

Schedule & Blackouts

  • Blackout dates: Use this feature to block out a future ad slot or entire episode from being sold. You could use this if you plan on skipping an episode or if you have another advertiser scheduled. To help us avoid booking advertisers that conflict with those you’ve booked outside of Gumball, please select a category from the dropdown that best matches the brand you're working with.

  • One-off Episodes: Planning an additional episode that you'd like to monetize? Use this feature to add a date to your schedule. This date will auto-populate with your default ad-placements. If you’re adding a bonus episode or trailer that you don't need ads sold on to your feed, you do not need to use this feature.

If you need to edit ad slots or drastically modify your schedule, please contact us.

Payments

To get paid, you need to connect a bank account via Stripe by clicking the Connect to Stripe button. Stripe can only accommodate one payee, so whoever clicks the stripe integration will be in charge of the account. You will need to choose a point person OR set up a legal entity for all members.

 

Your First Ad

Last updated 9/16/2020

Congratulations! You've booked your first ad on Gumball! You should have just received an email detailing the brand name, what date they'd like to start advertising, and additional info about the product or campaign they're running. 

In addition, the email indicates that if you have any questions or concerns about advertising this product to please contact us. If for whatever reason you need to deny an advertiser, you have 48 hours to do so by replying to that email or emailing us via the link above.

Dashboard

When ads begin to populate your show's Dashboard, a schedule of dates will appear with ads listed underneath. Your Notifications box will be filled with notifications about recent updates to your schedule and updates to any scripts that have been uploaded.

Click on a brand's name to learn more about the product. This is information the advertiser uploads and is what appeared in your new advertiser email.

Read Script: Click here to access your ad copy/talking points/script for your ad. When a script has not been uploaded yet, it will say "Waiting on script from advertiser". Even if copy/talking points stay the same across several episodes, please be sure to record a unique ad for every ad spot. Uploading the same ad twice can be cause for a makegood.

To learn more about preparing for your ad read and reading ad copy, check out this article.

Once You've Recorded

Upload Ad: Use this button to upload an aircheck as proof that your ad has gone live.

What’s an aircheck? An aircheck is a clip of your ad read used to verify that the spot has been recorded and gone live in your episode as scheduled. Once uploaded, these clips are available for the advertiser to listen to and provide feedback on when necessary. 

To learn more about aircheck policies, check out this article.